Welcome to the PlantWise Pilot Program!
Building from the success of Grow Me Instead, the PlantWise Pilot Program combines industry initiatives with consumer purchasing tools and resources that support the horticulture industry’s transition to becoming invasive-free, and to build consumer demand for non-invasive plants.
The pilot program is active this summer in Kelowna and Fraser Valley areas. Employing the principles of community based social marketing, this pilot program encourage the purchase of non-invasive plants by gardeners at the point of sale. Seasonal staff are meeting with industry retailers, and engaging with consumers at farmers markets and community events to encourage the purchase of non-invasive plants and assist gardeners in making responsible plant choices.
The PlantWise pilot program includes both industry and consumer components, supporting the efforts of industry leaders who provide direction to gardeners at the point of sale, as well as through general education and awareness in pilot communities. Consumer tools include in-store signage and direction on selection of non-invasive plant species at retail centres. The PlantWise Toolkit includes the following resources available for download and/or ordering through the ISC office, including:
|INDUSTRY - RETAILERS/GROWERS/
Code of Conduct
Grow Me Instead Booklet
Grow Me Instead Snapshot Brochure
General Info Handout
Voluntary Certification.....Get Recognized - Get Certified!
An essential part of the PlantWise program (intended for horticulture industry members rather than consumers) is the PlantWise Certification Manual. This manual provides a solid foundation for businesses, when coupled with the Code of Conduct, to use while in transition to becoming invasive free.
Initiatives to become certified are completely voluntary. The certification process includes FREE staff training through workshops and presentations, education materials and handouts for stores, E-communications, brand identity marketing, and industry magazine articles.
We encourage retailers to become certified, as well as hand out the PlantWise publications and products to customers. The Grow Me Instead Booklet, Snapshot Brochure, general PlantWise Handout and Wallet Cards make great handouts at garden centres, nurseries, and farmer's markets and other community events.
April marked the official kick off of the pilot program with industry orientation sessions in Kelowna and Fraser Valley areas. These sessions were designed to orient participants to the program, relay the impact of invasive plants to BC communities, provide a snapshot of the resources participants can expect, and gain input and feedback to refine these resources. Feedback from the sessions has been very positive and there is a lot of support for the program.
During the 2013 pilot season, input gathered on the PlantWise program will be reviewed, so it can be more broadly offered in 2014.
The ISCBC is working collaboratively with the British Columbia Landscape and Nursery Association (BCLNA) and leaders in the horticulture industry to promote responsible gardening by reducing the sale and purchase of invasive plants through the PlantWise Pilot Program. Over the last two years, the collaborative program, Grow Me Instead, has developed, which includes a listing of 26 invasive horticulture plants with recommendations for safe alternatives for all growing zones in BC in the Grow Me Instead Booklet and Snapshot Brochure.
Thank you to our PlantWise Program Partners!
The ISCBC would like to thank our industry partners for leading by example to showcase the benefits of responsible gardening. We believe efforts made this year will enable a strong provincial Plantwise program in future years.
The PlantWise Pilot Program was developed under the guidance of an advisory committee including representatives from the BC Landscape and Nursery Association, growers, retailers, landscapers, Master Gardeners and invasive plant specialists. Thank you!
For general information on PlantWise, contact ISCBC or the program manager, Danielle Toperczer.
Thank you to the following contributors of the PlantWise Program!